Retikl press kit
================

Retikl turns one sentence into a live product. Describe an idea and get five brand kits across nine art-directed looks. Pick one: the site goes to your own GitHub repo and Vercel, and the coin launches on pump.fun in one transaction. You keep 75% of the creator fees it pays.
Coin launches open soon; sites work today.

Tagline     Describe an idea. Get a site and a coin.
One-liner   Retikl turns one sentence into five brand kits, a site in your own GitHub repo, and a coin on pump.fun where you keep 75% of the creator fees.
Short       Retikl turns one sentence into a live product: five brand kits, a site in your GitHub repo on your Vercel, and a coin on pump.fun.
Domain      retikl.fun
Name        Always "Retikl": capital R, the rest lowercase, even in titles. Never RETIKL, retikl or Reticle.

Facts
  - 5 brand kits per idea, across 9 art-directed looks. Generation takes about a minute.
  - The site is a standalone Next.js app in the founder's own GitHub repo, deployed on the founder's own Vercel, on their domain. 5 site changes included.
  - The coin launches on pump.fun (Solana) in 1 transaction. Coin launches open soon.
  - Creator fee: about 0.30% of each trade on a new coin, set by pump.fun, lower as market cap grows. Retikl does not set it.
  - Every creator fee is split 75% to the founder, 25% to Retikl, fixed in the program.
  - No Retikl launch fee; a launch costs about 0.02 SOL in Solana rent and network fees, plus any opening buy.
  - $RTKL (Retikl's own coin) does not exist yet. Do not print a price, an address or a date for it.

Folders
  logos/    mark, wordmark, lockup, app icon, avatar. SVG (outlined, no fonts) + PNG (-400 / -512 / -1024 / -2048 = long side).
            Variants: ink (for paper), paper (for ink and screens, signal pip), black / white (one color),
            mark-ink-pip (signal-deep pip on paper), mark-screen-pip (signal pip on screens).
  icons/    line icons, 24px grid, 1.5 stroke, square caps, currentColor.
  banners/  X profile header, 1500 x 500 (keep content clear of the avatar, bottom-left).
  social/   OG card, avatar, Discord / Telegram banner, Instagram, stories, LinkedIn, GitHub.
  posts/    X post images, 1500 x 900.
  motion/   animated posts and the logo lock (MP4, GIF) with PNG posters.

Colors (OKLCH tokens; hex is the sRGB they resolve to)
  Paper        #FAFAF7  oklch(98.5% 0.004 110)  Background, cards
  Paper 2      #F3F4F0  oklch(96.5% 0.005 110)  Wells, inputs, hover rows
  Rule         #D7D8D3  oklch(88% 0.006 110)    Hairlines and grid rules (decorative)
  Ink          #0F130F  oklch(18% 0.01 150)     Text, primary fill, the mark
  Muted        #5A5F5B  oklch(48% 0.01 150)     Body under headlines
  Signal       #7EFFA8  oklch(91% 0.17 152)     The one neon: a fill on paper, text and lines on screens
  On signal    #06150C  oklch(18% 0.03 155)     Text and icons on a signal fill
  Signal deep  #006E33  oklch(47% 0.13 152)     Accent text, icons and lines on paper
  Screen       #0C110D  oklch(17% 0.012 150)    Dark instrument surfaces
  Screen ink   #ECF0E9  oklch(95% 0.01 130)     Text on a screen

  Signal is the one neon. On paper it is a FILL with ink on top and an ink edge, never text
  (1.2:1). Accent text and lines on paper use Signal deep. On ink and screens, signal may be text.

Type
  Switzer (variable, 100-900, Indian Type Foundry): everything set in type. Headlines 600, tight tracking.
  Departure Mono (OFL): labels and readouts only, at 11 / 22 / 44 px (multiples of 11).

Logo rules
  - The lockup is mark then wordmark, on one line. It is the only arrangement: never stack it or swap the order.
  - Clear space: a quarter of the mark's size on every side. Minimum: mark 16 px, lockup 24 px mark.
  - Never redraw, rotate, stretch, outline, round, glow, shadow or gradient-fill the mark or the wordmark.
  - The signal pip is the only colored part, and only on ink or a screen.
  - Put the logo on paper, ink or a screen, never on busy imagery.

Retikl is not a financial service and does not vet or endorse coins launched with it. Coins are volatile and can lose all value. Nothing here is financial advice.
Do not use these files to suggest Retikl reviews, endorses or promotes a coin launched with it.
