Create
  • DocRTKL-PK
  • Rev01
  • Date2026-10-08
  • Files73
  • Zip11.8 MB
  • LaunchesOpen soon

For press and partners

Retikl press kit.

Retikl turns one sentence into five brand kits, a site in your own GitHub repo, and a coin on pump.fun where you keep 75% of the creator fees.

Download kitZIP · 11.8 MBBrand rules

Logos · Colors · Type · Social images · Motion. SVG, PNG, MP4.

Status: Seeking
01

About

Retikl, in a sentence.

The tagline, the one-liner and two boilerplates. Copy them as they are.

Tagline
Describe an idea. Get a site and a coin.
One-liner
Retikl turns one sentence into five brand kits, a site in your own GitHub repo, and a coin on pump.fun where you keep 75% of the creator fees.

Boilerplate · 25 words

Retikl turns one sentence into a live product: five brand kits, a site in your GitHub repo on your Vercel, and a coin on pump.fun.

Coin launches open soon; sites work today.

25 words · 130 characters

Boilerplate · 50 words

Retikl turns one sentence into a live product. Describe an idea and get five brand kits across nine art-directed looks. Pick one: the site goes to your own GitHub repo and Vercel, and the coin launches on pump.fun in one transaction. You keep 75% of the creator fees it pays.

Coin launches open soon; sites work today.

50 words · 275 characters

Writing the name

  • RetiklThe name, in all copy. Capital R, the rest lowercase, even in titles.
  • retikl.funThe domain, always lowercase.
  • $RTKLThe platform coin's ticker. It does not exist yet.
  • RETIKLretiklReticleNever. Not even in headlines or all-caps layouts.
02

Facts

Facts, with the caveats.

Every number comes from the code. The coin side opens soon; the 75/25 split is fixed in the program.

Kits
05Brand kits per idea
Looks
09Art-directed looks
Tx
01Transaction to launch
To you
75%Of creator fees
01Brand kits
5 per idea, across 9 art-directed looksEach with a name, ticker, logo, palette, fonts and the copy for a full site.
02Generation
About a minute
03The site
A repo on the founder's GitHub, deployed on the founder's VercelA standalone Next.js app with no Retikl code, on their domain.
04Site changes
5, each committed to the founder's repo
05The coin
On pump.fun (Solana), in one transactionOpens soonCoin launches open soon. Kits, repo and Vercel deploy work today.
06Creator fee
Set by pump.funAbout 0.30% of each trade on a new coin, lower as market cap grows. pump.fun can change it.
07The split
75% founder / 25% RetiklA constant in the program. It cannot change.
08Launch cost
No Retikl launch feeAbout 0.02 SOL in Solana rent and network fees, plus any opening buy.
09$RTKL
Does not exist yetLaunches will burn it once it exists; until then a launch burns nothing.
10Domain
retikl.fun

Retikl is not a financial service and does not vet or endorse coins launched with it. Coins are volatile and can lose all value. Nothing here is financial advice.

04

Color

Paper, ink, one signal.

OKLCH tokens with their sRGB hex and WCAG contrast. Click a chip to copy its hex.

01

Paper

The default surface. Ink on paper carries the page.

  • Hex
    #FAFAF7
    OKLCH
    98.5% 0.004 110
    Role
    Page, cards
  • Hex
    #F3F4F0
    OKLCH
    96.5% 0.005 110
    Role
    Wells, inputs, hover rows
  • Hex
    #E9EAE5
    OKLCH
    93.5% 0.006 110
    Role
    Pressed, selected
  • Hex
    #D7D8D3
    OKLCH
    88% 0.006 110
    Role
    Hairlines, decorative
    AA
    1.37:1
  • Hex
    #868781
    OKLCH
    62% 0.008 110
    Role
    Control borders
    AA
    3.48:1
  • Hex
    #5A5F5B
    OKLCH
    48% 0.01 150
    Role
    Body under headlines
    AA
    6.2:1
  • Hex
    #3F4440
    OKLCH
    38% 0.01 150
    Role
    Strong secondary text
    AA
    9.6:1
  • Hex
    #0F130F
    OKLCH
    18% 0.01 150
    Role
    Text, primary fill
    AA
    18.0:1
02

Signal

The one neon. One signal element per view.

  • Hex
    #7EFFA8
    OKLCH
    91% 0.17 152
    Role
    A fill on paper, text on screens
    AA
    15.2:1 on screen
  • Hex
    #06150C
    OKLCH
    18% 0.03 155
    Role
    Text on a signal fill
    AA
    14.9:1 on signal
  • Hex
    #006E33
    OKLCH
    47% 0.13 152
    Role
    Accent text and lines on paper
    AA
    6.1:1
03

Screen

Dark instrument panels inside the paper page.

  • Hex
    #0C110D
    OKLCH
    17% 0.012 150
    Role
    Viewfinder, closing panels
  • Hex
    #171C18
    OKLCH
    22% 0.012 150
    Role
    Panels on a screen
  • Hex
    #A1A6A0
    OKLCH
    72% 0.01 140
    Role
    Labels on a screen
    AA
    7.7:1 on screen
  • Hex
    #ECF0E9
    OKLCH
    95% 0.01 130
    Role
    Text on a screen
    AA
    16.5:1 on screen
04

The signal-as-fill rule

Signal is scarce: one per view. A fill on paper, never text there. Text and lines only on screens.

  • Create14.9:1
    Do

    Signal as a fill

    Ink text on it, and an ink edge when the fill is the only cue.

  • 1.2:1
    Don't

    Signal text on paper

    Unreadable. Never set signal type or lines on paper.

  • Launch6.1:1
    Do

    Signal-deep for accents

    Accent text, icons, links and lines on paper.

  • Locked · 5 kits15.2:1
    Do

    Signal on a screen

    On dark instrument panels, signal may be text, lines and pips.

05

Type

Switzer, and a pixel mono.

Switzer sets everything. Departure Mono reads out labels and numbers, at 11, 22 or 44px only.

Switzer · variable · wght
Family
Switzer, variable (wght 100–900)
Foundry
Indian Type Foundry
Use
Everything set in type: headlines, body, UI, numbers
Display
600, tracking −3 to −4.5%, leading 0.88–1
Numbers
Tabular figures in tables and running text
01

Switzer scale

Each display size carries its weight, tracking and leading. Fluid between 390 and 1440px.

  • display-xl52–168 · 600 · −4.5%Aim at an idea.
  • display-l40–104 · 600 · −4%From a sentence to live.
  • display-m32–56 · 600 · −3%Everything ships in your name.
  • title20–26 · 550 · −2%Paid from fees, not up front.
  • body-l18 · 400 · 1.5Describe an idea and get five brand kits across nine art-directed looks.
02

Departure Mono

A pixel font on an 11px grid: only 11, 22 and 44px, for labels and readouts. Never paragraphs or headlines.

  • 11pxLabels, kickers, table headsKITS 05 · LOOKS 09 · TX 01
  • 22pxMid readoutsLOCKED · 5 KITS
  • 44pxHero facts, fee readoutsTO YOU 75%

Logos never use live type: take the outlined wordmark and lockup files from the kit, and never retype the name as a logo.

06

Usage

Room, size, ground.

How to place the logo, and the mistakes that break it.

01

Do

From docs/logo.md. When in doubt: ink on paper, with room around it.

Do

Clear space

A quarter of the mark's size on every side, for the mark alone and for the lockup. No text, edge, rule or other logo enters it.

  • Mark16px
  • Lockup24px mark
  • Wordmark12px tall
Do

Minimum sizes

Shown here at actual size. Below 16px the mark needs the favicon cut, with a heavier stroke.

  • PaperInk mark, ink pip
  • InkPaper mark, signal pip
  • ScreenScreen-ink, signal pip
Do

Paper, ink or a screen

The signal pip is the only colored part, and only on ink or a screen, where signal is readable.

02

Don't

Every specimen below is wrong on purpose.

  • Don't

    Recolor it

    Ink, paper, screen-ink, black or white. No other hue.

  • Don't

    Signal on paper

    1.2:1. Signal belongs to the pip, on ink or a screen.

  • Don't

    Stretch or skew

    Scale it evenly, or not at all.

  • Don't

    Rotate the mark

    The bracket stays in its north-east corner.

  • Don't

    Round or restroke it

    Butt caps, miter joins, stroke 7. Never redraw the reticle.

  • Don't

    Outline the wordmark

    It is a solid shape. No outlines, glows or shadows.

  • Don't

    Stack or swap the lockup

    Mark first, wordmark second, on one line.

  • Don't

    Retype the name

    Live text has a round dot on the i. Use the outlined wordmark.

  • Don't

    Busy imagery

    Put it on paper, ink or a screen, never over a photo or a capture.

07

Assets

Ready to post.

Banners and social images at their platform sizes, with @2x files.

01

Headers and cards

Profile banners, OG and link cards. Keep the left third of a banner clear for the avatar.

06 files
02

Posts, avatars and stories

Square and vertical formats at their platform sizes.

06 files
08

Motion

The lock, in motion.

Short loops for posts and headers. MP4, and GIF where a platform needs it.

09

Contact

Talk to us.

Interviews, quotes and assets.

Writing about Retikl? Reach the team through retikl.fun. A dedicated press address and the official X account will be listed here once they are confirmed.

Site
retikl.fun
Press contact
Via the site
Kit
Rev 01 · 2026-10-08
Visit retikl.funDownload kit